Identity Resolution: What Marketers Need to Know
Modern identity resolution links online actions, like cookies, with verified household and device information. This helps create compliant and useful audiences for both print and digital channels. Today’s best methods use more than just cookies. They combine different identifiers to help with targeting, measurement, and omnichannel activation while keeping privacy in mind. Identity Resolution in […]
VDP Technical Design & Prepress: A Guide for the Non-Print Marketer
Variable Data Printing (VDP) gives marketers the power to deliver truly personalized print at scale — but successful personalization starts long before ink ever hits paper. From template structure to data formatting and rule-based logic, strong technical design and prepress workflows ensure every variable element renders accurately and consistently. When executed properly, VDP becomes the […]
How Large-Format Print Drives Modern Multichannel Marketing
For years, large-format printing was treated as a tactical necessity — the banner at a trade show, the poster in a storefront, or the sign outside a construction site. Useful, but largely commoditized. Today, that definition is outdated. Large-format print is now a strategic pillar of integrated marketing. It acts as a physical entry point […]
Why Reliable Large-Format Print Matters for Events
Event and trade show teams operate under intense pressure. Timelines are tight. Design assets often arrive late. Floor plans change. Sponsors update deliverables with little notice. And yet the entire experience — visual, operational, and attendee-facing — must come together flawlessly, usually within a window measured in hours, not days. In an environment where one […]
How Texture & Personalization Boost Engagement
In today’s noisy digital world, brands across retail, hospitality, culture, and marketing are rediscovering the power of print that creates experiences. The modern “visual economy” is no longer about producing more content — it’s about creating more meaningful sensory interactions that cut through screen fatigue. Personalization, specialty media, tactile enhancements, and premium finishing have become […]
The Embellishment Effect: How Print Engages the Senses
In today’s digital-first world, consumers are constantly swiping, scrolling, and tapping on glass screens. But when it comes to making a lasting impression, print still holds an edge—and embellishments like foil stamping, spot UV, and raised varnishes take that advantage even further. Kevin Abergel, president of Taktiful, recently explored this in The Embellishment Effect: The […]
The Local Advantage: Kansas City Printers Help Local Brands Win
The resurgence of print marketing is more than a trend—it’s a strategic advantage for Kansas City brands that prioritize speed, access, and accountability. While online printers may promise convenience, it’s the local printing companies in Kansas City that are delivering real results for marketers who need more than just ink on paper. By partnering with […]
Bank Marketers: Winning Gen Z with Personalization
As a bank marketer, you’re on the front lines of a generational shift. The old playbooks for customer acquisition no longer apply. Gen Z, aged 13-28, and millennials before them want more than just a place to invest. They seek a financial partner who understands their needs. This isn’t a hunch—it’s a data-backed reality. A […]
Why Brains Prefer Print:
Insights for Marketers
For years, marketers have debated the effectiveness of digital versus print. Digital channels are fast, measurable, and seemingly everywhere. But research continues to show one undeniable truth: our brains prefer print. A recent study led by Yu-Cin Jian, professor at the National Taiwan Normal University, adds fresh insights into why. Using eye-tracking technology to compare […]
Why Direct Mail Works in the Digital Age
Why Direct Mail Works in the Digital Age Marketers have spent the last decade shifting their budgets toward digital channels. As inboxes get full, people ignore online ads, and privacy rules become stricter, one old way of advertising is coming back strong: direct mail. According to Keypoint Intelligence’s US Digital Production Printing Application Forecast (2024–2029), […]